Tiffany and CO. eyewear brand strategy 蒂芙尼 眼镜品牌战略
服务 - 品牌故事 - 视觉品牌语言 - 商业细分
- Brand storytelling - Visual Brand language - Commercial segmentation
The famous American jewelry brand, Tiffany and CO. offers its vast female audience jewelry and accessories for the home and for the individual. They are especially well-known for their distinct eyewear and sunglasses. Tiffany & CO. is an institution both inside the United States and throughout the world. The famous solitaire diamond and the unmistakable blue Tiffany, the signature color of the brand, are its most recognizable and distinctive traits. The commercial segmentation of Tiffany & CO. eyewear is inspired by a romantic and visionary woman who wishes to stand out with style but discretion; a unique woman looking for a contemporary and feminine accessory that is traditional but innovative at the same time and with a clearly-defined New York flavor.