斯图加特 Stuttgart

Bosch "Thermotechnik VBL"
visual brand language
博世 "Thermotechnik VBL"
产品的视觉品牌语言

服务
- 品牌故事
- 视觉品牌语言
- 设计策略
- 市场/用户调查
- 展望
- 工业设计
- UX / UI设计
- CMF设计
- 概念建模/可视化

Services
- Brand storytelling
- Visual Brand language
- Design strategy
- Market/User survey
- Envisioning
- Product Design
- UX/UI design
- CMF design
- Concept Modelling/Visualization





















samsung forno microonde

灵感 Inspiration





samsung forno microonde

品牌 Brand









samsung forno microonde

项目 Project









samsung forno microonde

细节 Details





与博世开展的视觉品牌语言项目,目标是让德国品牌“博世Bosch”在全球多国的众多品牌和取暖产品在多样的设计中获得识别,比如在德国和亚洲的品牌“博世Bosch”、在德国、意大利和中欧的Junkers、在法国和法语国家的Elm Leblanc、在英语国家的Worcester、在葡萄牙、西班牙和拉美国家的Vulcano。这个项目最主要的挑战在于,必须基于相同的硬件设备进行完全不同的外观设计,同时将各个产品的核心价值理念考虑其中。项目涵盖家用和工业取暖设备所有系列的外观设计,以及用户界面的设计。
The Visual Brand Language project for Bosch aims to identify a variety of different designs for the various national brands of heating products owned by the German brand around the world. Brands like Bosch for Germany and Asia; Junkers for Germany, Italy, and Central Europe; Elm Leblanc for France and Francophone countries; Worcester for Anglo-Saxon countries; Volcano for Portugal, Spain and Latin American countries. The main challenge lies in the need to obtain entirely different visual appearances starting from a common hardware foundation, and then to embody the essential values of the different commercial brands in each case. The project covered both the exterior appearance of all domestic and industrial heating product lines as well as the design of their user interfaces.