罗马 Roma

Bulgari "Academia"
brand activation
宝格丽“学院”品牌激活

服务
- 品牌故事
- 视觉品牌语言

Services
- Brand storytelling
- Visual Brand language





















samsung forno microonde

灵感 Inspiration





samsung forno microonde

品牌 Brand









samsung forno microonde

项目 Project









samsung forno microonde

细节 Details





宝格丽Bulgari“学院”品牌激活项目的开展,是在对宝格丽作为高端珠宝名牌和意大利价值观一贯传播者角色的调研基础上进行的。我们为宝格丽品牌和产品在全世界得到认可的核心理念、文化参照和文化习俗赋予新的内涵。通过调研完成了一份品牌激活手册,呈现出宝格丽品牌的核心文化标签。
Bulgari "Academia" is a brand activation project based on the exploration of the values of Italianness of which the high-end jewellery brand has always been the standard bearer. It is a strategic redefinition of the fundamental concepts, references and cultural habits that make a brand and a product recognized as ‘Italian’ throughout the world. The study led to the drafting of a brand activation manual that illustrates Bulgari's signature cultural keys.