首尔 Seoul

Hyundai "Sonata"
car interior CMF
现代 “索纳塔” 汽车设计

服务
- 设计策略
- 市场/用户调查
- 展望
- 工业设计
- UX / UI设计
- CMF设计
- 概念建模/可视化

Services
- Design strategy
- Market/User survey
- Envisioning
- Product Design
- UX/UI design
- CMF design
- Concept Modelling/Visualization





















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灵感 Inspiration





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品牌 Brand









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项目 Project









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细节 Details





“索纳塔”是现代汽车公司的中型旗舰产品。自2004年起这款汽车的内部,在设计和色彩装饰方面就展现出意式风范。项目设计的理念是让乘客体验优雅、良好的乘车氛围,同时保持汽车的舒适与简洁。此外还融入了二十世纪初阿尔法·罗密欧、伊索塔·弗拉西尼、布加迪等欧洲汽车品牌标志性的体量、比例和靛蓝、深蓝色调等元素。追忆过往,却没有陷入复古行列,这款汽车进行了耳目一新、活力四射的现代演绎。由此在公众和市场上赢得了成功。
The "Sonata" is the mid-size flagship of Hyundai. Since 2004 its interiors have incorporated a touch of Italianness both in the design and in the color & trim. The concept behind the project is to give the passenger the experience of elegance and refinement without neglecting comfort and simplicity. Volume, proportion and the characteristic color palette in shades of indigo and ultramarine blue are explicit references to the artisan upholstery of the great icons of European automobiles from the first half of the twentieth century, such as Alfa Romeo, Isotta Fraschini and Bugatti. These precious evocations never indulge in affected vintage fashion, but instead point toward fresh and dynamic contemporary performance. It has enjoyed great success with the public and on the automobile market.