Persol eyewear brand strategy 眼镜品牌战略
服务 - 品牌故事 - 视觉品牌语言 - 商业细分
- Brand story telling - Visual brand language - Commercial segmentation
The renowned Italian eyewear brand has offered exquisitely crafted collections with an original and characteristic design for more than a century. Its ideal user has always been a passionate and determined man who is nonconformist but attentive to fashion and style. In Persol eyewear, he looks for a product that can accompany him in representing his personality and taste. Italianness, age-old craftsmanship and refined technical ingenuity are just some of the key factors that continue to attract audiences of all ages throughout the world.