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蒂芙尼 眼镜品牌战略

      纽约

美国著名珠宝品牌蒂芙尼为广大女性客户提供多种珠宝和配饰选择：其中突出的产品有光学眼镜和太阳眼镜。蒂芙尼在美国和世界其他地方都可以说是真正意义上的家喻户晓。蒂芙尼的单粒钻戒和品牌标志性的独特蓝色是最为人们熟知的特点。蒂芙尼的商业构想灵感源自一位浪漫喜欢幻想、以独特的风格彰显自己而又谨慎的女性；也来自一位寻找现代化和女性化配饰的特别女性，她传统但同时又具有创新意识和纽约式的果敢个性。

灵感 Inspiration

品牌 Brand

TIFFANY AND CO.

EYEWEAR BRAND STRATEGY

Services

- Brand storytelling

- Visual Brand language

- Commercial segmentation

The famous American jewelry brand, Tiffany and CO. offers its vast female audience jewelry and accessories for the home and for the individual. They are especially well-known for their distinct eyewear and sunglasses. Tiffany & CO. is an institution both inside the United States and throughout the world. The famous solitaire diamond and the unmistakable blue Tiffany, the signature color of the brand, are its most recognizable and distinctive traits. The commercial segmentation of Tiffany & CO. eyewear is inspired by a romantic and visionary woman who wishes to stand out with style but discretion; a unique woman looking for a contemporary and feminine accessory that is traditional but innovative at the same time and with a clearly-defined New York flavor

New York