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杜嘉班纳 眼镜品牌战略

      米兰

著名意大利服装品牌杜嘉班纳为客户提供广泛的配饰选择，其中包括光学眼镜和太阳眼镜。该品牌主打意大利标志性的性感、剪裁、意大利和西西里岛的新现实主义 (西西里作为意大利的地中海岛屿，拥有独特的环境和氛围) 。杜嘉班纳男士眼镜具有强烈的另类感、男性化、反讽效果和地中海风格，在多重矛盾中尽显男士魅力。他的独特来自于不可缺少的力量，他懂得时而优雅，时而活力四射，在正式优雅和前卫创新间始终保持平衡。因此，杜嘉班纳的眼镜展示出多种男性形象，而形象的共同点便是他的机智处世、果断和自信。

灵感 Inspiration

品牌 Brand

DOLCE & GABBANA 

EYEWEAR BRAND STRATEGY

The famous Italian clothing brand Dolce & Gabbana offers a vast collection of accessories, including eyeglasses and sunglasses. The brand presides over the symbolic territories of sensuality, tailoring, Italian neo-realism and Sicily (the famous Mediterranean Italian island with a one-of-a-kind environment and unique mood); the masculine figure of Dolce & Gabbana eyewear is a stylistically depicted male with a strong unconventional, virile, ironic and Mediterranean character in all its contradictions. His distinguishing trait is the vitality he is capable of translating in refined ways at times and in exuberant ways in others. But there is always a balance between formal elegance and avant-garde and innovative look

Services

- Brand storytelling

- Visual Brand language

- Commercial segmentation

Milan