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华伦天奴 眼镜品牌战略

      罗马

华伦天奴VALENTINO是全球时尚界的传奇品牌。作为一个高级时装品牌，它诞生于罗马，代表了其创立者华伦天奴·伽拉瓦尼独特的创造理念。它一直以丰富而独特的风格、对手工裁缝品质的狂热关注、大胆的创意，以及构成的独创性和远见卓识的能力著称于世。身着华伦天奴的女性是一位永恒的女人，女性气质的绝对主角，凭借对形式与色彩的熟练把握，并以个人态度和行为将之凸显出来，成为人们关注的焦点。在华伦天奴的配饰中，眼镜系列占据了重要位置，体现了华伦天奴诗一般的深邃理念。眼镜系列的目标用户是某些场合下需要独特、必备和经典风格的女性，或者是一个成衣项目，它具有清晰的定位、引领时尚潮流，同时也具有时代特色，保持完美的优雅。

灵感 Inspiration

品牌 Brand

VALENTINO EYEWEAR

BRAND STRATEGY

Services

- Brand storytelling

- Visual Brand language

- Commercial segmentation

Valentino is a legendary Italian brand in the global fashion scene. Born in Rome as haute couture, it embodies the unique creative vision of its founder, Valentino Garavani. It has always been characterized by a luxurious, unmistakable style and obsessive care for sartorial quality, for its boldness and for the ingenuity and visionary power of its compositions. Valentino's woman is everlasting, the absolute protagonist of her femininity and the center of attention thanks to the skillful play of shapes and colors that enhance her attitude and posture in the best possible way. The eyewear collection occupies a prominent place among the accessories of Valentino, embodying the haute couture values of its poetics. The ideal users of the eyewear collections are women who in every case aim for a unique, essential and timeless style, or a ready-to-wear look that is distinctly trendy and identifying, without ever giving up their contemporary and impeccable elegance

Rome