服务
- 品牌故事
- 视觉品牌语言
- 商业细分

PERSOL 眼镜品牌战略

      米兰

作为意大利知名眼镜品牌，一个多世纪以来推出了众多太阳眼镜和光学眼镜系列产品，精湛的手工制作、原创而独特的设计为它赢得了声誉。品牌的目标用户一直是热情、果断的男士，不随波逐流但又关注风格时尚。意式风范、古老的手工技艺、细致的技术支撑仅仅是品牌持续获得全球各个年龄段男士青睐的一部分关键因素。

灵感 Inspiration

品牌 Brand

PERSOL EYEWEAR

BRAND STRATEGY

Services

- Brand story telling

- Visual brand language

- Commercial segmentation

The renowned Italian eyewear brand has offered exquisitely crafted collections with an original and characteristic design for more than a century. Its ideal user has always been a passionate and determined man who is nonconformist but attentive to fashion and style. In Persol eyewear, he looks for a product that can accompany him in representing his personality and taste. Italianness, age-old craftsmanship and refined technical ingenuity are just some of the key factors that continue to attract audiences of all ages throughout the world

Milan